Tag Archives: Grocery

For Grocery Brands, Great Social Customer Service Must Always Be in Stock

For Grocery Brands, Great Social Customer Service Must Always Be in Stock
The combination of social media and smartphones has created a new consumer relationship for supermarkets. In a market where prices are elastic and online delivery services are on the rise, customer loyalty is often fickle. Therefore brands have to …
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How to Align Your Digital Marketing With Your Ideal Customer
It's one thing to attract, but entirely another thing to attract the “ideal customer.” And if you're not attracting the potential lead then you've wasted valuable time and resources. Here are a few of the most important issues to consider when …
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The Problem with Predictive Analytics for Customer Success
Along with an explanation of predictive analytics and its increasing use in marketing, her analysis got me thinking about the use of predictive analytics in customer success. If marketing is using predictive analytics wrong, then chances are the …
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