Lastest Customer News

The era of the entitled customer: A recipe for creating amazing customer
For many years, a customer's experience didn't really matter all that much. A single bad experience might lose you a customer — or a handful of customers — through word of mouth, but companies didn't really care because they could drown out negative …
Read more on ZDNet

Customer reviews pump up B2B online conversion rates for 3M
Using ratings and reviews on its main dental products site helps 3M generate conversion rates five times bigger than product pages without customer comments, 3M marketing executive Keith Haig told attendees last week at IRCE 2014 in Chicago.

Westpac customer marketing chief: Social is a great way to start conversations
Social media is a great place to start conversations with customers on a new purchase journey, and also plays a vital role in recognising and responding to their needs, Westpac's customer marketing chief claims. Speaking at the Retail Financial …
Read more on CMO